The Effect of Consumer Value on Attitude Toward Green Product and Green Consumer Behavior in Organic Food
نویسندگان
چکیده
منابع مشابه
A Study on the Relationship between Consumer Attitude, Perceived Value and Green Products
Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...
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متن کاملa study on the relationship between consumer attitude, perceived value and green products
marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...
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...........................................................................................................................................4 Introduction ......................................................................................................................................5 Literature Review.............................................................................................
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ژورنال
عنوان ژورنال: IPTEK Journal of Proceedings Series
سال: 2019
ISSN: 2354-6026
DOI: 10.12962/j23546026.y2019i5.6299